Case Studies

Honda Motorcycles

A3 Honda Keys

Honda Motorcycles needed to promote it's new model lineup and we were given the task of helping launch the new products to the Canadian market. We developed a series of microsites which would highlight the features and benefits of each particular model.

The Bikes

A3 Honda Motorcycles

Getting Personal

We wanted to convey the experience of owning and riding a Honda motorcycle. We needed to exploit the senses and used sound as a major component on the sites. We also captured the initial reactions of buyers at unveilings all over the country and pushed the videos to the the corresponding sites. All with the sole purpose of articulating the unique personality of the bikes and their riders.

A3 Honda Part
A3 Honda Who Where When
A3 Sitemap

The Build

The task of building and launching these sites in a timely manner was critical to the success of the projects. We worked with both internal and external developers and across multiple layers of their organization.

A3 Honda Tank
A3 Honda Fury
A3 Sitemap
A3 Honda Paint
A3 Honda Paint2
A3 sh150i

Going Live

Once all development and QA were complete the sites were pushed live to coincide with the actual product launches. No easy task considering all the stakeholders involved. The good news was we pulled it off to great reviews.